Name and address of the responsible party
The responsible party within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is:
cove GmbH & Co. KG
Ronsdorferstraße 74 (Halle23)
40223 Düsseldorf
Germany
Tel.: +49-(0)211/177712801
E-Mail: info(at)misuura.de
The data protection officer of the responsible party is:
Mr. Ulrich Hesse
Ronsdorferstraße 74 (Halle23)
40223 Düsseldorf
Germany
Tel.: +49-(0)211/171289901
E-Mail: datenschutggz(at)misura.de
General information on data processing
Scope of processing of personal data
We generally only process our users' personal data to the extent necessary to provide a functional website, to improve the user experience, and to improve our content and services.
Our users' personal data is generally only processed with the user's consent. An exception applies in cases where prior consent cannot be obtained for practical reasons and the processing of the data is permitted by law.
Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 (1) (a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis. In the case of the processing of personal data that is necessary to fulfil a contract to which the data subject is a party, Art. 6 (1) (b) GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.
Insofar as the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 (1) (c) GDPR serves as the legal basis.
In the event that vital interests of the data subject or of another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.
If processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 (1) (f) GDPR serves as the legal basis for processing.
Data deletion and storage period
The personal data of the data subject will be deleted or blocked as soon as the purpose for which it was stored no longer applies. Storage may also occur if this has been provided for by European or national legislators in EU regulations, laws, or other provisions to which the controller is subject. Blocking or deletion of data will also occur if a storage period prescribed by the aforementioned standards expires, unless there is a need to continue storing the data for the conclusion or fulfillment of a contract.
Provision of the website and creation of log files
Server log files
You can visit our website without providing any personal information. Each time you access our website, usage data is transmitted through your internet browser and saved in log data (server log files). This saved data includes
- information about the browser type and operating system
- internet service provider and an anonymized IP address
- date and time of access and, if applicable, the website of origin of a link to our website
It is not possible to assign this data to a specific person and is regulated by Art. 6 (1) (f) GDPR for the temporary storage of data. Storage in log files occurs to ensure the functionality of the website. We also use the data to optimize the website and to ensure the security of our information technology systems. The collection of data to provide the website and the storage of data in log files is essential for the operation of the website. Consequently, the user has no option to object.
Use of cookies
Our website uses cookies. Cookies are text files that are stored in the internet browser or by the internet browser on the user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables unique identification of the browser when the website is visited again.
We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change. The following data, which enables an analysis of user surfing behavior, is stored and transmitted in these:
- language setting, search terms, frequency of page views, use of website functions and log-in information.
Processing is carried out on the basis of Section 15 (3) TMG and Article 6 (1) (f) GDPR out of the legitimate interest in the purposes stated above. The user data collected in this way is pseudonymized using technical precautions. It is therefore no longer possible to assign the data to the accessing user/person. The data is not stored together with other personal data of the user.
When accessing our website, users are informed about the use of cookies for analysis purposes by an information banner and referred to this data protection declaration. In this context, there is also an indication of how the storage of cookies can be prevented in the browser settings. The legal basis for the processing of personal data using cookies is Art. 6 (1) (f) GDPR.
You have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR for reasons arising from your particular situation. Cookies are stored on your computer, which means you have full control over their use. By selecting appropriate technical settings in your Internet browser, you can prevent cookies from being stored and the data they contain from being transmitted. Cookies that have already been stored can be deleted at any time. However, we would like to point out that in this case you may not be able to use all of the functions of this website to their full extent.
The following links will tell you how to manage (including deactivate) cookies in the most important browsers:
– Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de (https://support.google.com/accounts/answer/61416?hl=de)
– Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies (https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies)
– Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne (https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne)
– Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac)
Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent provided by you. The processing of the personal data from the input mask serves us solely to process the contact. If you contact us by email, this also represents the necessary legitimate interest in processing the data. The other personal data processed during the sending process serves to prevent misuse of the contact form and to ensure the security of our information technology systems. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. Your data will then be deleted unless you have consented to further processing and use.
Sending newsletters
On our website you have the option of subscribing to a free newsletter. When you register for the newsletter, the data from the input mask is transmitted to us. We use your email address, regardless of contract processing, exclusively for our own advertising purposes to send the newsletter, provided you have expressly consented to this.
The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be immediately removed from the distribution list.
We use an external service provider to implement email marketing and this data is only passed on as part of order processing. It will not be passed on to other third parties. This service provider, which can be named on request, is based in a third country outside the EU and has contractually agreed to process user data only in accordance with instructions, which is legally stipulated under the Privacy Shield Agreement.
Use of the email address for sending direct advertising
We use your email address, which we received as part of the sale of goods via our online shop, to electronically send advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. The provision of the email address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. Processing is based on Art. 6 (1) lit. f GDPR due to the legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the imprint. You can also use the link provided for this purpose in the advertising email.
Use of Google Analytics
We use the web analysis service Google Analytics from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Your data may be transferred to the USA. An adequacy decision by the European Commission has been made for data transfers to the USA. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR out of the legitimate interest in designing the website in a needs-based and targeted manner. You have the right to object to this processing of personal data concerning you based on Art. 6 (1) f GDPR at any time for reasons arising from your particular situation.
You can prevent cookies from being saved by selecting the appropriate technical settings in your browser software; however, we would like to point out that if you do this, you may not be able to use all of the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link [https://tools.google.com/dlpage/gaoptout?hl=de (https://tools.google.com/dlpage/gaoptout?hl=de)]. To prevent Google Analytics from collecting data across all devices, you can set an opt-out cookie. Opt-out cookies prevent your data from being collected in the future when you visit this website. You must opt out on all systems and devices used for this to be effective. Further information on terms of use and data protection can be found at (https://www.google.com/analytics/terms/de.html) or at (https://www.google.de/intl/de/policies/).
Use of the remarketing or "similar target groups" function of Google Inc.
We use the remarketing or "similar target groups" function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. This function is designed to analyze visitor behavior and interests.
Google uses cookies to analyze website usage, which forms the basis for creating interest-based ads. Cookies record visits to the website and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will see advertisements that are highly likely to reflect previously viewed product and information areas.
Your data may also be transferred to the USA. The European Commission has issued an adequacy decision for data transfers to the USA.
6 (1) lit. f GDPR out of the legitimate interest in targeting website visitors with advertising by displaying personalized, interest-based advertising for visitors to the provider's website when they visit other websites in the Google Display Network. You have the right to object to this processing of personal data concerning you based on Art. 6 (1) f GDPR at any time for reasons arising from your particular situation.
To do so, you can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: (https://support.google.com/ads/answer/7395996?hl=de)
Alternatively, you can deactivate the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at (https://www.networkadvertising.org/choices/) and implementing the further information on opting out provided there. Further information on Google Remarketing and the associated privacy policy can be found at (https://www.google.com/privacy/ads/)
Use of Google Adwords Conversion Tracking
We use the online advertising program “Google AdWords” on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, contain no personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. This means that cookies cannot be tracked across the websites of AdWords customers.
The information collected using the conversion cookie is used to compile conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. The processing is based on Art. 6 (1) lit. f GDPR out of the legitimate interest in targeted advertising and the analysis of the impact and effectiveness of this advertising.
You have the right to object to the processing of personal data concerning you based on Art. 6 (1) f GDPR at any time for reasons arising from your particular situation. You can prevent cookies from being saved by selecting the appropriate technical settings in your browser software. However, we would like to point out that if you do this you may not be able to use all of the functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
Furthermore, you can deactivate personalized advertising in the Google advertising settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de (https://support.google.com/ads/answer/2662922?hl=de). You can also disable the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at (https://www.networkadvertising.org/choices/) and implementing the additional opt-out information provided there. Further information and Google's privacy policy can be found at: (https://www.google.de/policies/privacy/)
Use of Microsoft Bing Universal Event Tracking and Ads
On our website we use technologies from Bing Ads (bingads.microsoft.com), which are provided and operated by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”). Microsoft will place a cookie on your device if you have reached our website via a Microsoft Bing ad. In this way, Microsoft and we can recognize that someone has clicked on an ad, was redirected to our website and reached a previously determined landing page (“conversion site”). We only learn the total number of users who clicked on a Bing ad and were then redirected to the conversion site. Microsoft collects, processes and uses information via the cookie from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and are used to display advertisements. No personal information about the user’s identity is processed.
If you do not want Microsoft to use information about your behavior as explained above, you can refuse the setting of a cookie required for this purpose - for example, by using a browser setting that generally deactivates the automatic setting of cookies. You can also prevent the collection of data generated by the cookie and related to your use of the website as well as the processing of this data by Microsoft by declaring your objection at the following link http://choice.microsoft.com/de-DE/opt-out. Further information on data protection and the cookies used by Microsoft and Bing Ads can be found on the Microsoft website https://privacy.microsoft.com/de-de/privacystatement.
Use of Facebook Remarketing
We use the “Custom Audiences” remarketing function from Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) on our website. This function is designed to target website visitors with interest-based advertising on the Facebook social network.
For this purpose, the Facebook remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then see personalized, interest-based Facebook ads. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR out of legitimate interest in the above-mentioned purpose. You have the right to object to this processing of personal data concerning you based on Art. 6 (1) f GDPR at any time for reasons arising from your particular situation.
For more information about the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please see Facebook’s privacy policy at (https://www.facebook.com/about/privacy/).
Use of social plug-ins via "Shariff"
We use plug-ins from social networks on our website. So that you retain control over your data, we use the privacy-safe "Shariff" buttons. Without your express consent, no links will be established to the social network servers and therefore no data will be transmitted. "Shariff" was developed by the specialists at the computer magazine c't. It enables more privacy on the Internet and replaces the usual "Share" buttons on social networks. You can find more information about the Shariff project here (https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html).
When you click on the buttons, a pop-up window appears in which you can log in to the respective provider using your data. A direct connection to the social networks is only established after you have actively logged in.
By logging in, you consent to the transfer of your data to the respective social media provider. This includes, among other things, your IP address and information about which of our pages you have visited. If you are connected to one or more of your social network accounts at the same time, the collected information will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks named below are integrated using the "Shariff" function. Further information on the scope and purpose of the collection and use of data, as well as your rights and options for protecting your privacy, can be found in the linked data protection notices of the providers.
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Use of YouTube
We use the function for embedding YouTube videos from YouTube LLC (901 Cherry Ave., San Bruno, CA 94066, USA; “YouTube”) on our website. YouTube is an affiliated company of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This function displays videos stored on YouTube in an iFrame on the website. The “Enhanced Privacy Mode” option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there.
Further information on the collection and use of data by YouTube and Google, your rights in this regard, and options for protecting your privacy can be found in YouTube’s privacy policy (https://www.youtube.com/t/privacy (https://www.youtube.com/t/privacy)).
Use of Google Maps
We use the function for embedding Google Maps from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. This function enables the visual display of geographical information and interactive maps.
When you visit pages that contain Google Maps, Google also collects, processes and uses data from visitors to the pages. You can find more information about the collection and use of data by Google in Google's privacy policy at https://www.google.com/privacypolicy.html (https://www.google.com/privacypolicy.html). There you also have the option of changing your settings in the data protection center so that you can manage and protect the data processed by Google. Your data may also be transferred to the USA. An adequacy decision by the European Commission exists for data transfers to the USA. You have the right to object to the processing of personal data concerning you based on Art. 6 (1) f GDPR at any time for reasons related to your particular situation.
To do so, you must disable JavaScript in your browser. However, please note that if you do this, you may not be able to fully use all of the features of this website, such as the interactive map display.
Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular those under tax and commercial law, and then deleted after the expiry of the period, unless you have consented to further processing and use.
If the legal requirements are met, you are entitled to the following rights under Articles 15 to 20 GDPR:
– Right to information, rectification, erasure, restriction of processing and data portability
Right of objection
You have the right to object at any time to the processing of personal data concerning you which is carried out on the basis of Art. 6 (1) (e) or (f) GDPR, for reasons arising from your particular situation; this also applies to profiling based on these provisions.
The controller will no longer process the personal data concerning you unless they can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling insofar as it is related to such direct marketing. If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.
In connection with the use of information society services, you have the option of exercising your right of objection by means of automated procedures that use technical specifications, notwithstanding Directive 2002/58/EC.
Right to revoke the declaration of consent under data protection law
The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the revocation.
Automated decision-making in individual cases, including profiling
You have the right not to be subjected to a decision based solely on automated processing – including profiling – which produces legal effects concerning you or similarly significantly affects you. This shall not apply if the decision
– is necessary for entering into or fulfilling a contract between you and the controller,
– is permitted by Union or Member State law to which the controller is subject, and this law contains appropriate measures to safeguard your rights and freedoms as well as your legitimate interests, or
– is made with your explicit consent.
However, these decisions must not be based on special categories of personal data pursuant to Art. 9 (1) GDPR, unless Art. 9 (2) (a) or (g) GDPR applies and appropriate measures to protect your rights and freedoms as well as your legitimate interests have been taken.
In the cases referred to in (1) and (3), the controller shall implement appropriate measures to safeguard your rights and freedoms and legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express your point of view and to contest the decision.
Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement, if you believe that the processing of personal data concerning you infringes the GDPR.
The supervisory authority to which the complaint was submitted shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Art. 78 GDPR.
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